Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program

Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner.

After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection criteria included companies that are “committed, fast moving and tackling a huge and relevant problem.” At the end of the program in December 2017, Zigglio was announced the winner.

“We are proud to have been in Facebook’s H2 2017 Accelerator class with our fellow graduates who are doing amazing things with dynamic creative video and artificial intelligence marketing,” said Leighton Scarlett, VP of Product for Zigglio. With this win comes further validation that our technology and vision not only work but we are eliminating what was once considered a disadvantage for call-driven industries. Now, those businesses can convert customers online with retargeted advertising on social media because Zigglio works anywhere you advertise your phone number whether it’s offline or online. We are blurring the lines when it comes to what can and can’t be done with inbound caller conversion on social media.”

Globally, consumers made 85 billion phone calls to businesses in 2016, a number that will nearly double by 2020 – but research shows 70 percent of consumers end calls without being converted to customers. Zigglio is helping companies convert more callers – long after the initial call – with seamless continuity of their marketing message, giving them the same edge on social media businesses already have with website visitors.

“Industries like real estate, automotive, health, education, professional and financial services rely on converting inbound callers into clients and if that doesn’t happen on the call, many times the opportunity is lost,” said Rayon Walker, CTO of Zigglio. “We’ve applied the same advertising strategy of retargeting website visitors on social media to inbound callers. Now, businesses that advertise on TV, radio and billboards can retarget inbound callers online in near real-time on Facebook and Instagram.”

Zigglio’s effective and easy-to-use technology seamlessly creates and updates segmented custom audiences using inbound caller data, allowing companies to increase conversion rates, and ultimately driving appointments and sales, by remaining in front of prospects – while they’re still in buying mode –with retargeted ads.

Behavioral retargeting startup Zigglio, allows businesses to easily retarget their inbound callers on social media.

Zigglio, a behavioral retargeting company, was just selected by Facebook as one of top three companies for its 2017 "Growth Track" accelerator program. Facebook launched the program to find and nurture the most innovative ad-tech companies on its platform. The companies chosen met Facebook’s criteria of being mission focused, fast-moving, and tackling a huge and relevant problem.

The Zigglio advertising platform allows businesses to retarget their inbound callers on social media. Retargeting is an advertising strategy that allows a brand to stay in front of their audience even after they leave their website. Research shows that website visitors who are retargeted with display ads are 70 percent more likely to convert to paying customers than visitors who are not retargeted.

Zigglio's technology seamlessly creates and updates custom audiences using inbound caller data, allowing businesses to increase sales by remaining in front of prospects with retargeting ads.

"Zigglio provides phone call driven businesses an efficient way to retarget their inbound callers, much the way businesses retarget their website visitors," says Leighton Scarlett, VP of Product for Zigglio. "With Zigglio, businesses can automatically update their Facebook custom audiences with inbound caller data and effectively advertise to prospects in near real-time."

Zigglio is easy to use and effective. All a business has to do is create a campaign with a local or toll-free Zigglio phone number that forwards incoming calls to the business. Zigglio automatically captures the prospect's phone number then uses advanced caller ID intelligence to find up to 25 data points about callers. This allows the business to significantly increase their custom audience match rates. Relevant social media ads are then displayed to leads that called the business, based on their level of intent to buy. The solution allows a business to effectively display retargeting ads to their inbound callers for a higher conversation rate.

About Zigglio: Zigglio provides an advertising platform that helps businesses convert inbound callers through retargeting campaigns on social media.