A recent study showed that returning website visitors are much more profitable than first-time visitors, since they have a higher conversion rate and a lower bounce rate, and they also spend nearly twice what new shoppers do online within a given time period. If you want to learn more about how to refuel your car dealership's ad campaign, check out the useful info about how to best use retargeting below.

Segment Your Traffic Before Retargeting

Not all visitors to your site are equal. Some may be looking for a new car, others a used car, and others a service, etc. Use analytics to see what your customers are looking at, then tailor your retargeting efforts based on what they've shown interest in. You should market to them the thing they've indicated they might want to purchase — so that you can encourage them to buy. One size does not fit all when it comes to retargeting.

Retarget via the Right Channels

When deciding where to place retargeting ads, be sure that you're placing them on platforms where your potential customers actually spend time. By retargeting in the right places, you can be sure that your ads get in front of the eyes of the people who want to see them.

Conclusion: Retarget With the Item They've Indicated They Want to Buy

Some dealerships think that the best way to retarget is to offer return visitors deals or sales. However, rather than trying to lure them in with great deals — just market the item they've looked at or shown interest in. This is a great way to show them personalization and encourage them to reconsider the thing they were thinking about buying in the first place.

To make your marketing efforts even more powerful, make sure you market multiple times to people who've already indicated interest — and don't just advertise widely, hoping to bring new people in. This can help nurture a lead quickly and encourage people to buy when they're thinking about it.

Chances are, you spend a significant portion of your advertising budget on retargeting campaigns. Sounds like you? Bravo! Businesses that retarget, see 70% higher ad engagement and higher conversion rates.

What about your inbound callers? Are you retargeting them too? If not, you are missing out on the best type of leads. Leads with high purchase intent!

BIA Kelsey predicts that phone calls driven by mobile search will top 73 billion in 2018, a staggering number compared to 2013 when 30 billion calls were generated.

So how do you capitalize on this trend? How do you apply your retargeting strategy to your inbound call campaigns?

Leverage Facebook's Ad Platform to create custom audiences of your callers then display retargeting ads.

Manual vs. Automated Retargeting

There are two ways to do this.

Option 1: Create a spreadsheet of customers who called your business, then manually upload your lists to Facebook (tedious, I know).

Option 2: Use Zigglio to automatically retarget your inbound callers. Zigglio will update your custom audiences in near real-time as you generate phone calls.

How to Retarget Your Inbound Callers With Zigglio

1. Sign up for a Zigglio account and create your first campaign. During campaign setup, you will need to specify where you want your calls forwarded. (See pricing)

2. Tell Zigglio when to add callers to your custom audience and when to create a lookalike audience. Segmented custom audiences can be created based on level of intent to purchase by using call duration as a qualifying factor.

3. Connect your Facebook Ad account. Zigglio will automatically create and update your custom audiences as calls come in. Once your audiences have populated and are ready to receive Ads, create ad campaigns to retarget prospects that called your business.

Conclusion

When you retarget your inbound callers, you will see higher ad engagement and ultimately higher conversions. You can be up and running in a matter of minutes without any technical expertise.

Your leads are calling, are you ready to convert them?